SoSo Sweetz N Treatz - St Thomas baker turns passion into sweet success

At just 33 years old, Jody Ann Patterson Adams is turning her love for baking into a sweet success story. A resident of Soho, St Thomas, she is the creative force behind SoSo Sweetz N Treatz, a business specialising in customised cakes, cupcakes, puddings, and party treats.

Patterson Adams, a certified chef who previously worked at a fast food restaurant in Morant Bay, said baking was never her major during her studies.

"I don't know how cake baking came along. But I found a passion in baking and decorating cakes, and I just decided that I was going to take this on full force and just do a business out of it," she says.

However, what began as a hobby shared with family and friends quickly evolved into a full-fledged enterprise during the COVID-19 pandemic, when Patterson Adams decided to turn her passion into a source of income

The name of her business, she explains, carries personal history: "My mother gave me the nickname 'So So' when I was a baby because those were the first words I could say. It stuck, and it's something everyone in the parish knows me by."

While the business is primarily online, some of her products are also available at her father's storefront in Soho. Drawing inspiration from a family of entrepreneurs, Patterson Adams felt encouraged to take the leap from structured employment to running her own venture.

"I knew I could create my own business and generate my own income. That was the motivation I needed," she shares.

The early days were not without challenges. Balancing capital, energy, and time alongside the demands of motherhood and marriage required resilience.

"What I like the most is that this is a passion," she says. "This is something that I love; it's not just for the money."

Her husband, Biseon Adams, has been an invaluable partner, assisting with deliveries, marketing, and daily operations.

"As somebody that does not have any culinary or baking experience, he's doing an extremely good job. He's my number-one supporter and I'm so happy for the support," she beams.

With family support in hand, the entrepreneur has also turned to social media as a major catalyst for business growth.

Her advice to other entrepreneurs is simple but powerful: "Don't be shy. Go out and promote. Go in the streets, tell a friend to tell a friend ... share with your family. You have to go above and beyond."